With the astounding growth of the online world, it has become absolutely necessary for every personal injury attorney to have an internet marketing strategy.
The basic idea behind law firm marketing on the internet is to be found wherever your prospects are looking. According to Pew Internet and American Life Project’s recent “Internet Impact” report, 73% of all American adults are online. That means that unless your law firm is using internet marketing to its advantage, you are missing out on an incredible amount of new business!
Consider your law firm’s target market and have a look some of the study’s more specific findings:
88% of 18-29 year-olds go online
84% of 30-49 year-olds go online
71% of 50-64 year-olds go online
80% of adults with a household income of
between $30,000 and $50,000 go online
86% of adults with a household income of
between $50,000 and $75,000 go online
91% of adults with a household income of over
$75,000 go online
The widespread adoption of the internet has made it possible for you to become more visible than ever before while also giving you the opportunity to position yourself as a personal injury lawyer that can be trusted.
In today’s world, when somebody is looking for a personal injury attorney, they no longer refer to the phone book or the local paper; they turn to search engines such as Yahoo or Google. Unless your law firm is ranked well in the search engines or has a healthy pay-per-click program, you won’t be found.
Even if somebody isn’t looking for a personal injury attorney, but simply searching for information about injuries and the law; your law firm can still be found through other methods of internet marketing, such as article marketing or blogging. These strategies will allow you to build trust in case they need a personal injury lawyer at a later time.
Another great thing about internet marketing is that it’s one of the least expensive methods for your law firm to reach its key prospects. Creating a website is a one-time fee, article marketing and blogging are free, and paying for hosting is dirt cheap. In fact, even pay-per-click campaigns can be much more affordable than offline advertising. The bottom line is this: if you’re looking for a strong return on investment, you will certainly be pleased with internet marketing!
Instead of searching for clients high and low, go where they are searching when they need a personal injury lawyer… go online!

Search Engine Optimization (SEO) has become a necessary part of any personal injury lawyer’s internet marketing plan as it has been proven to help websites rank higher on search engines and make businesses more visible.
Without SEO, your website will be extremely difficult to find online. But with SEO, you’ll have prospects coming to your door and finding out about your services via Google, Yahoo, and other search engines.
The more volume you draw to your website, the more clients you’ll receive.
So what exactly is SEO? It is the process of improving the amount of visitors and quality of traffic to your website from search results for specific keywords. Being listed near the top of keyword searches is golden because you:
Receive Many Qualified Visitors: These visitors have spent their own time and energy to look for the information or services you provide.
Are Given Instant Trust: When somebody sees you are ranked high on Google, you instantly earn their trust.
If you are interested in using search engine optimization to market your personal injury law firm, I recommend you start with the following five steps:
1. Keyword Research: What terms or keywords are your prospects using when they are searching for your services on Google? Through keyword research and market analysis, you’ll have a better direction for how to position your website and SEO articles.
2. Write Optimized Web Pages: While you might be tempted to load your website with the keywords that ranked the highest in your research, you need to remember you are writing for actual people. If you can’t please the reader, it doesn’t matter how much you do for the search engines; no one will read your website.
3. Encourage Inbound Links: The most important aspect in search engine optimization happens off the page. The more inbound links your website receives the better the chance you’ll have of increasing your ranking. There are numerous free social media outlets that will help attract links to your site including Digg and StumbleUpon.
4. Relevancy Matters: Don’t just use keywords because you know people are searching for them. If you don’t have content that matches the search results, your visitors will quickly skim and move on.
5. Article Submission: Part of your law firm marketing strategy should include writing content for other sites along with a byline that links back to your website.
Law firm marketing on the internet takes time, but by using these five steps you will surely become one of the more visible personal injury lawyers in your region.